Wednesday, November 03, 2010

An ad for a media job.

Job profile:

This assignment falls under the Promotions team of Condé Nast India. The primary role is to create advertorials / promotional articles for brands that advertise with us. This translates into a major revenue stream for the company. Since the magazines caters to luxury and life style readers, a lot of brands would rather have us create something in the Vogue/GQ/Conde Nast Traveller style for their brand than simply placing an ad, because no one in India understands this set of Audience better than we do. The advertorials follow the editorial style to ensure that the promotional article looks like an editorial point of view and not a paid promotion. The role also encompasses developing all marketing and advertising collaterals across all 3 brands – billboards, print ads, emailers and any other collateral needed. The designation and salary will depend entirely on the years of experience of the candidate. The biggest benefit of working on this team is that it allows a writer to fill his / her portfolio with three genres of writing – Travel, lifestyle and fashion. Moreover, the writer is given the chance to work on some the best, most well-known brands across the world.

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