An election ,like everything else that involves power and money and people needs some sort of marketing strategy.
It needs to recognize a target audience and their needs.
What young girls in Tamil Nadu need more than education , health facilities and a status equal to that of their brothers is gold.
Promise to give all unmarried girls four grams of gold.
Girls must be a burden to the grandparents , parents and brothers so , yes the whole population is targeted.
With the gold prices increasing it is so hard to accumulate a dowry. Thank God ,the government is so compassionate.
Now that the target audience has been dealt with.
Think about the enemy, the fellow contestor . Buy a bit of media and trash him on it as much as you want.
If there is any unwanted news ,dispose it in favour of more important news, advertising all the goodies that people will get when they vote for you.
After all ,your enemy is doing the same.